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Welcome to the CERF Southern Border Region Collaborative!

Welcome to the Community Economic Resilience Fund (CERF) Collaborative for the Southern Border Region. This region consists of representatives from both San Diego and Imperial Valley, working together to develop a proposal that supports new plans and strategies to diversify both local economies and develop sustainable industries that create high-quality jobs. The winning proposal will receive a $5 million, two-year planning grant making the region eligible to compete for $500 million in implementation grants.

CERF at its heart is a once-in-a-generation chance to create a vision for this Southern Border Region's future and to learn how San Diego and Imperial can work more closely together to benefit each other.

The focus is really on community development, engagement with those who haven’t been engaged in the past, and creating more equity between the valley’s haves and have-nots. The proposal will be developed through three planning tables, which will be inclusive and focused on ensuring the outcomes create equity in all ways. 

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SAN DIEGO

Growing San Diego’s Diverse Economy. Planning for San Diego County to more fully formulate and prepare for growing the vision for its diverse economy to grow, utilizing an equity framework to focus on immediate and long-term needs of residents and communities in San Diego County. Targeted projects and planning efforts will focus on helping local residents and small businesses take a more active role(s) in shaping the future of the region and generating and managing community wealth while shaping communities into places where future workers will want to live.

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IMPERIAL COUNTY

Imagining a New, Diverse Economic Vision for Imperial County. Planning for a new vision for Imperial County that will allow it to build its community to finally create a place where true economic development can be implemented, to strike at the core regional challenge: how to make it a better place to live. This effort will utilize an equity framework to focus on the immediate and long-term needs of residents and communities in Imperial County. Targeted projects and planning efforts will focus on helping local residents and small businesses take a more active role(s) in shaping the future of the region and generating and managing community wealth while shaping communities into places where future workers will want to live.

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LINKING IMPERIAL AND SAN DIEGO

Strengthening the linkages between Imperial and San Diego Counties. Identifying how the future of these two regions can complement, support, and help each other build their communities, economies, and shared infrastructure in a mutually beneficial way. The U.S. Mexico border, medical care, transportation, and housing are among the many shared concerns and assets that can be addressed together for mutual benefit.

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Carl Nettleton
President
Nettleton Strategies, LLC
San Diego, CA, 92192-2971
Karen Winston
Communications Director
Alliance Healthcare Foundation
San Diego, CA, 92122, USA

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